Hotel Val Hub — Microsoft-native hotel valuation platform for advisory firms

Built for advisory firms — also relevant for investors, asset managers, and hotel groups.

First target is hotel valuation and advisory teams. The platform extends naturally to institutional investors holding hotels and to operators valuing their own portfolios.

Primary audience

Advisory & valuation firms

Senior valuers · Heads of valuation · Partners

Your team values hotels for clients. You know where Excel costs you time — rebuilding the same model, documenting the rationale for discount-rate assumptions under time pressure, reconciling PDF and spreadsheet the night before delivery. Hotel Val Hub is built around how that work actually gets done.

Institutional investors & asset managers

Investment funds · Family offices · Sovereign-wealth allocators

You hold hotels at scale and need a consistent internal view of value, performance and portfolio exposure. Hotel Val Hub gives asset management teams a governed hotel valuation workflow — currency assumptions made explicit, mixed tenures handled correctly, and outputs that support internal review or advisor coordination.

Hotel groups & operators

CFOs · Heads of asset management · Development teams

You operate hotels and need ongoing valuations for refinancing, rotation decisions, or portfolio reporting. Generic real estate tools don't fit and bespoke advisor work doesn't scale. Hotel Val Hub gives finance and asset teams hotel-specific valuation depth, configurable to your group's investment thesis.

Who it is for

Built for specialist teams that need enterprise-grade workflow.

Large global firms can invest in internal technology teams. Specialist hotel advisory firms often face the same valuation workload, review pressure and portfolio complexity, but without the internal platform resources. Hotel Val Hub gives those teams a governed Microsoft-native workflow — controlled property data, configurable hotel P&L, DCF, portfolio consolidation and PDF / Excel outputs from one source — without requiring them to build the platform themselves.

More capacity with the same team

Reduce manual model setup, portfolio stitching and output reconciliation.

No internal technology lab required

EMASES configures the platform around your workflow and methodology.

More than a technology vendor

EMASES stays alongside your team to improve valuation performance and help you deliver more finalized valuations.

01 · Data foundation

Capture properties and operating data.

Property records that can't be trusted. P&L data that lives one valuation and dies in a folder. Two pains that cascade into every downstream problem in hotel valuation.

Controlled data foundation: properties and operating P&L.

Validated property records. Configurable P&L structures. Reusable valuation evidence.

Hotel Val Hub checks your existing property master before creating a new hotel record. If the property already exists, the user updates the controlled record instead of creating a duplicate. Google Places supports location validation, while the platform protects the integrity of the firm's own property database.

Hotel P&L is structured as governed operating items, not hardcoded labels. The platform is USALI-compatible by default, but client-specific naming, categorisation and reporting structures can be configured around the firm's methodology. Historical operating data can then support future engagements, benchmarking analysis and valuation evidence.

Each engagement strengthens the same governed foundation: property records, operating P&L history, valuation assumptions and outputs. The governed P&L foundation is designed to support benchmarking analytics and blended comparable-performance analysis where the module is in scope.

Property master · operating P&L · valuation evidence

Property duplicate prevention — static fallback. — Duplicate detected before creation — user updates the controlled property record.

Updating the controlled property record instead of creating a duplicate — anonymized property edit view. — Updating the controlled record, not duplicating it.

Benchmarking analytics concept — illustrative dashboard generated from governed P&L data, anonymized comparable performance view. — Benchmarking analytics concept — generated from governed P&L data.

02 · Defensible valuation

Run a defensible valuation.

Methodology hidden in formula cells. Outputs trapped in a workbook nobody can query. Each new engagement starts from a copy of an old workbook, with manual cleanup.

Yield decomposition every reviewer can trace, configurable to your firm.

Configurable hotel P&L. Configurable yield logic. Outputs that don't disappear.

Hotel P&L projections follow a USALI-compatible chart of accounts by default, or your firm's existing structure. Department-level and line-item forecasting, with multiple forecast methods per line: base/target year inflation-anchored, hardcoded year-by-year, or KPI-anchored.

Hotel Val Hub makes the yield logic explicit. A default framework can decompose Prime Equivalent Yield, Exit Cap Rate and Discount Rate into named components, while the convention and adjustment logic remain configurable to your firm's methodology. Yield convention and acquisition-cost treatment are configurable, not fixed.

Outputs land in a structured store, queryable for senior review and available for cross-engagement comparison. The work survives the engagement.

USALI-compatible · configurable yield logic · firm methodology

Single-asset valuation detail — Hotel Gamma DCF showing yield decomposition (PEY, Exit Cap Rate, Discount Rate components) and the 5×5 sensitivity matrix. Illustrative figures. — DCF assumptions decomposed before output

Valuation engagements list — Job Atlas 2026 and other anonymized engagements with status and owner columns. — Engagements at a glance

Properties associated to a valuation engagement — anonymized hotels grid within Job Atlas 2026. — Properties inside the engagement

03 · Portfolio scale

Consolidate at portfolio scale.

Multi-Excel sprawl. Mixed tenures, version-control nightmares. Cross-asset reports that take an afternoon to assemble.

Portfolio assumptions consolidated in one engagement view.

Aggregate value, blended yields, value composition. Cascading assumptions in one click.

Real portfolios mix freeholds and leaseholds and vary in hold period asset to asset. Hotel Val Hub consolidates them into a single engagement view — aggregate value, blended yield metrics across mixed tenures, value composition. Designed for multi-currency workflows; currency treatment is configured and reviewed during implementation.

Apply an assumption change — yield, location, growth, exit — across every property in one click; per-property edits take precedence. Cross-asset projection grids let analysts compare any P&L line across the portfolio in one view. Senior reviewer and analyst work from the same view, not different files.

Mixed tenure · cascading assumptions · cross-asset comparison

Portfolio-level assumptions grid — yield, growth and exit assumptions visible per anonymized property within an engagement. Illustrative figures. — Yield assumptions visible by property

04 · Client deliverables

Deliver client-ready output.

Hours of manual reformatting between Excel and PDF. Numbers that don't always agree. Output your team retypes the night before delivery.

PDF and Excel from one governed source.

Adaptive layouts. Institutional output. Less manual reformatting at delivery.

PDF and Excel outputs are generated from the same governed valuation source, so numbers reconcile at generation — no last-minute reconciliation between the document the client sees and the workbook your team retains.

Layouts adapt automatically: leasehold assets show truncated cashflows; freeholds show the terminal-value row; single-asset exports render in the asset's local currency; portfolio outputs follow the configured currency treatment for the engagement; net or gross yield convention shifts the labels accordingly. Across a team of valuers, this is the difference between deliverables that need partner-level reformatting and outputs that are closer to client-ready from the first generation.

Single governed source · adaptive layouts · institutional output

Portfolio to deliverables — static fallback. — Portfolio valuation and deliverables generated from the same governed source.

Methodology

Not a black box.

Hotel Val Hub gives senior valuation teams a governed environment where assumptions can be set, challenged, signed off and traced into the final deliverable.

Material inputs are visible and reviewable.
Yield logic is configurable to the firm's methodology.
P&L structures can be USALI-compatible or client-specific.
Projection validation happens before valuation outputs are produced.
PDF and Excel outputs are generated from the same governed valuation source.

Discuss your methodology with us

Default methodology · Customisable

Review discipline Visible & documented

P&L structure USALI-compatible or client-specific

Yield framework Configurable PEY / Cap / DR

Cost treatment Explicit or embedded

Output PDF + Excel · one source

Implementation With your senior team

Governance

Built for advisory-firm governance.

Designed to fit how senior valuers and reviewers actually work — the access, the data structure, the validation lifecycle.

Client-controlled data environment

Under Wingman, Hotel Val Hub is configured inside your Microsoft environment. Your firm keeps control of valuation data, user access and tenant governance, while EMASES maintains the platform layer under agreed support procedures.

Structured data foundation

Property, P&L, valuation and output data held in a governed structure.

Role-based access

Partners, valuers, analysts and reviewers can be given appropriate access.

Validation and sign-off workflow

Projections are reviewed and validated before valuation outputs are produced.

Assumption traceability

Material assumptions are visible, reviewable and connected to the final output.

Configured with your senior valuation team

The platform is configured by a hotel valuation workflow architect, with your firm's senior valuers.

Next product layer

Senior Review Cockpit

The next product layer extends the workflow into a Senior Review Cockpit, where partners and senior reviewers can focus on material assumptions, exceptions and approval status rather than workbook mechanics.

Trust

Microsoft Partner — Power Platform

EMASES is part of the Microsoft partner ecosystem, supporting Microsoft-native delivery and implementation.

Frequently asked

Questions valuation leaders ask first.

How is Hotel Val Hub different from Excel?

Excel remains useful for many day-to-day analyses. Hotel Val Hub governs the workflow around the analysis — property data, configurable hotel P&L projections, validation, DCF construction, portfolio consolidation, and PDF and Excel deliverables — so the work survives the engagement and is reviewable end-to-end.

Can we configure the platform to our firm's methodology?

Yes. Yield framework, location adjustments, terminal value treatment, cost treatment, USALI variations and reporting structure are configurable. Implementation is led by a valuation workflow architect who configures the platform with your senior valuation team.

How specific is Hotel Val Hub to hotels?

Hotel Val Hub is purpose-built for hotel valuation workflows: property records, hotel P&L, forecasting, DCF, portfolio consolidation and PDF / Excel outputs. Under the surface, it uses EMASES' broader operating-data architecture, which structures items, KPIs, hierarchies and outputs in a configurable way. That makes the product adaptable while keeping Hotel Val Hub hotel-first.

What is live today versus roadmap?

Hotel Val Hub already supports the core valuation workflow shown on this page. During discovery, we walk through which modules are live, which are being configured for your use case, and which enhancements are on the roadmap.

How long does implementation take?

Implementation timing depends on scope and how much methodology configuration is required. The discovery conversation gives a realistic estimate against your engagement volume and reporting standards.

Where is our data stored?

It depends on the deployment path. Either inside your own Microsoft 365 tenant, or in an EMASES-managed dedicated environment with data isolated to your firm. The platform layer runs on Microsoft Power Pages and Dataverse in both cases.

Who owns the data and platform environment?

Under Wingman, Hotel Val Hub is deployed inside the client's Microsoft environment. The client controls its data, users, permissions and tenant governance. EMASES provides, configures and maintains the Hotel Val Hub platform layer under agreed support and access-control procedures. The reusable product architecture remains EMASES intellectual property; client data remains client-controlled.

Why is Wingman not priced per user?

Wingman is designed for advisory firms where value is created through finalized valuation output. We do not want to restrict adoption by charging for every analyst, manager, senior reviewer or partner who needs access. Drafts, scenarios, sensitivities and internal review iterations are not the commercial unit. The model is aligned to finalized valuation units — asset-level valuations marked final or delivered through the platform.

When is the enterprise managed license the better fit?

The enterprise managed license is designed for larger organizations that need a predictable annual software budget, named-user entitlements, managed hosting and defined IT service levels. It is not a Wingman partnership model; it is a managed software relationship with an agreed enterprise scope.

Can we test the platform on one engagement first?

A scoped proof-of-concept can be discussed for qualified firms after discovery.

Does the platform support single assets and portfolios?

Yes. Single-asset DCF and portfolio consolidation use the same governed source — assumptions, projections and outputs are reviewable at both levels.

How do PDF and Excel deliverables stay consistent?

Both are generated from the same governed valuation source, so the numbers reconcile at generation.

Working with EMASES

Two deployment paths. Same platform.

Two ways to work with the same platform. Wingman is our primary partnership for advisory firms, aligned to finalized valuation output. The enterprise managed license is a managed software relationship for larger organizations that need named-user budgeting, defined IT service levels and an agreed usage scope. Pricing, contract terms and service levels are tailored in the proposal after discovery.

Primary partnership

Wingman partnership

A long-term partnership in your valuation business. Aligned incentives. Direct relationship with the valuation workflow architect.

Designed for specialist advisory firms that want enterprise-grade valuation workflow infrastructure without enterprise-scale IT spend.

Tenant-first deployment Configured inside your Microsoft environment, with valuation data, users and access governance controlled by your firm.
Pricing structure Annual platform commitment with an agreed valuation volume. Additional finalized valuation units are handled through volume-based tiers.
Team access Team-wide access without seat-based pricing for analysts, managers, senior reviewers and partners.
Working relationship Quarterly reviews, workflow advisory and methodology configuration — with someone who has worked as a hotel valuer and spent four years architecting valuation platforms inside a global hotel advisory business. Configuration changes happen in shared language.
Platform governance Your data remains in the agreed environment. EMASES maintains the platform layer under agreed governance, support and access-control procedures.

Enterprise license

Enterprise managed license

A managed enterprise software relationship for larger organizations that need predictable named-user budgeting, defined IT service levels and a controlled deployment scope.

For organizations that want a clear annual software budget, named-user entitlements, managed hosting and defined support commitments.

Deployment EMASES-managed dedicated environment, data isolated to your firm.
Pricing structure Annual enterprise license based on a minimum named-user commitment and agreed usage scope. No per-valuation billing inside the agreed enterprise scope.
Team access Named-user entitlements within the agreed enterprise scope.
Working relationship Defined IT support response, planned maintenance windows, service-level commitments, onboarding and release management.
Platform governance Your data remains in the agreed environment. EMASES maintains the platform layer under agreed governance, support and access-control procedures.

The valuation workflow architect behind Hotel Val Hub.

Hotel Val Hub was built by Duc-Vinh Lai, the valuation workflow architect behind global hotel valuation tools used by 400+ hotel valuers and brokers across regions. His expertise sits at the intersection of hotel valuation methodology, structured data, workflow automation and Microsoft-native platform delivery.

When advisory firms implement Hotel Val Hub, Duc-Vinh works with the firm's senior valuers to translate their methodology into a governed platform workflow. The result is not a generic real estate tool with a hotel label — it is a hotel valuation operating system configured around how the team actually works.

Hotel Val Hub is the first flagship implementation of EMASES' operating-data platform model: hotel-first in its workflow, cross-sector by design in its data architecture.

EMASES is a French platform studio registered as SASU (RCS Créteil 990 457 665).

Every assumption attributable. Every output defensible.